For the first time in the last 15 years, Samsung has lost its first place to Apple in worldwide smartphone market shares. In the latest data for Q4 2023, Apple has overtaken Samsung to become the world’s largest smartphone brand. The Korean giant has vast numbers of phone series for different kinds of users, but it didn’t stop the US giant from surpassing the Korean company.
Furthermore, Apple only sells its iPhone in a higher price range, and you can get Samsung’s phone in every price range. Apple devices are more expensive in almost all markets, but most users prefer to buy older iPhone models like the iPhone 14, iPhone 13, or iPhone 12 series. Samsung needs to see what is going wrong with their strategy even when they have tons of Galaxy devices at affordable prices.